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Stuckey’s
Since 1937, Stuckey’s has been a part of the American travel landscape for folks to stop by and “Relax, Refresh, & Refuel”.
Who could forget the pecan divinity, flavored pecans, and most of all the celebrated Stuckey’s Pecan Log Roll, a heavenly inspired creation of Mrs. Ethel Stuckey herself? Based on a secret mix of powdered sugar, white molasses, and roasted nuts, that mouth-watering miracle of fluffy white sweetness covered in its own deep coating of crushed select pecans became the soul and spirit of the store and the number one reason for families to stop… well, along with using the restrooms, gassing up the car, and having a snack and a soft drink, of course.
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A Story by Stephanie Stuckey
A New Beginning – Enter Stephanie Stuckey
I have worn many hats in my lifetime. I have been a public defender and litigator before serving in the Georgia House of Representatives for 14 years. I have been the executive director of an environmentally focused law resource center and Director of Sustainability for the City of Atlanta.
As a lot of my work involved traveling around Georgia and much of the South, I would often stop in a Stuckey’s. Like many of you, we also spent our family vacations on road trips; however, where your parents might have not stopped at Stuckey’s no matter how much you begged, our family stopped at every single Stuckey’s on the way.
As I’m sure you can imagine, though, for me, a Stuckey’s stop has always been more than just the nostalgia of the American road and pecan log rolls; after all, it’s my name and my family’s legacy up there on the billboards, so it’s more personal. That’s why, when I saw Stuckey’s being neglected again, I bought the majority of stock in the company and became the third-generation CEO of Stuckey’s.
From the start, I vowed to bring back Stuckey’s by bringing back the road trip and tried to visit every single Stuckey’s store still standing in America. I will be talking more about those road trips — ones that I took before the global pandemic put a speed bump in the way, and ones that I’ve made more recently — in future articles.
I’ll not only be talking about what it’s like to be an over-50 CEO traveling the highways and byways of America while bringing back the family brand, but I’ll also be talking about the people I’ve met on those trips and the things that I’ve seen along the way. I’ll be reminiscing with people like you who remember the thrill of counting down the miles on the Stuckey’s billboards until Dad finally stopped, too.
In the meantime, I’ll also be opening new Stuckey’s for you to visit, like the one in Perry, Georgia, just 45 minutes from where my grandfather opened the first Stuckey’s in Eastman. Then there’s also another recently opened Stuckey’s a little further west in Marietta, Oklahoma. So, fasten your seat belts and unwrap that Stuckey’s Pecan Roll — it’s going to be a fun ride!
Photo Credit: Stuckey’s Corp
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4/26/2021